I don’t like coming up with pithy names for targets, filling out briefing templates, or dumping Mintel reports into slides.
I like searching for something to bring to the table. Something that starts with a real person in the real world, and ends with an idea that has the power to emotionally move them. Something clear, specific, intriguing, and most of all - something worthwhile. Over the past two years, I’ve built a collection of tiny ideas worth sharing.
Here are my acorns and their stories.