CULTURAL STUDY on the trials and tribulations of bridesmaids

 

Bridal parties are the new sororities.  


They cost a lot of money to join.  

The Maid of Honor is the Social Director, and the rest of you are committee heads.  

There are t-shirts and coozies that you take group photos wearing, then shove into the shame drawer in your dresser, only to be worn on the hungover days at the gym. 


We made a board game as a tribute to overextended bridesmaids.  We hear you, and we want you to know it's going to be okay.  (After the reception). 

With Scott Beard, Joe Carr, Spencer Isaac (all strategists).  Scott Beard also doubled as copywriter, and the lovely Tori McGoogan handled the design.


HOW TO PLAY

Find some friends to play with you.  Pour very full glasses of wine (not pictured).

THE BOARD

The board maps out the bridesmaids' harrowing journey from hearing about the engagement to cutting the wedding cake.


SET UP
 

Choose a token for your bridesmaid character.

Collect 4 of each resource card. 


HOW TO PLAY
 

Roll the die to move your token around the circular spaces of the board.

When you land on a space, take a scenario card (not pictured) that corresponds to that section of the journey.

Your response to the scenario requires you to give/take certain resource cards.

When you run out of resource cards, you must go to the jail that corresponds to that resource.  
To get out of jail, you have to play truth or dare related to that resource.


AT THE END OF THE GAME
 

Count how many resource cards that you have left.  

The game comes with a rubric to discover what kind of bridesmaid you are based on the decisions you've made along your journey.


ABOUT THE JOURNEY STAGES
 

The four of us conducted focus groups, interviews, and surveys to get a grasp on the things bridesmaids dread most about weddings.
We whittled the rants and sighs down into 5 big issues.  Here's deeper context into what we learned about each of them.