THE 25th YEAR
Your mother will always be 30 years older than you. What if she wasn't?
My friend Cary and I interviewed our grandparents and parents about the year they turned 25. We wanted to break down the generational bias and understand their stories in context of the world around them at that time. By choosing our own age as "the great equalizer", and researching the culture of that time period, we began to feel like we knew them more as people than as our parents and grandparents.
We've collected three stories so far. To see our vision for the project, check out Rita's story (we're still finalizing research for Mary Lou and Mardel).
With Cary Arberg, strategist